{"id":4668,"date":"2026-04-21T13:36:19","date_gmt":"2026-04-21T04:36:19","guid":{"rendered":"https:\/\/en.vietcafe-learning.com\/material\/?p=4668"},"modified":"2026-04-21T13:36:19","modified_gmt":"2026-04-21T04:36:19","slug":"business26","status":"publish","type":"post","link":"https:\/\/en.vietcafe-learning.com\/material\/business26\/","title":{"rendered":"Business 26: Strategy for a New Product Launch \/ Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"

Conversation Example:<\/strong><\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n
Marketing Dept.
\nV\u00e2n<\/td>\n		Ch\u00e0o anh Williams. M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 m\u1eb7t \u0111\u00f4ng \u0111\u1ee7 n\u00ean t\u00f4i xin ph\u00e9p b\u1eaft \u0111\u1ea7u cu\u1ed9c h\u1ecdp.<\/span>
\nHello Mr. Williams. Since everyone is here, I would like to start the meeting.
\nH\u00f4m nay, t\u00f4i xin ph\u00e9p \u0111\u1ea1i di\u1ec7n ph\u00f2ng Ti\u1ebfp th\u1ecb tr\u00ecnh b\u00e0y v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi.<\/span>
\nToday, on behalf of the Marketing Department, I would like to present the promotion strategy for the air purifier integrated with new technology.
\nR\u1ea5t mong nh\u1eadn \u0111\u01b0\u1ee3c \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb anh v\u00e0 c\u00e1c ph\u00f2ng ban \u1ea1.<\/span>
\nI look forward to receiving feedback from you and other departments.<\/td>\n<\/tr>\n
President Williams<\/td>\nV\u00e2ng, m\u1eddi ch\u1ecb ti\u1ebfp t\u1ee5c tr\u00ecnh b\u00e0y.<\/span>
\nYes, please continue with your presentation.<\/td>\n<\/tr>\n
Marketing Dept.
\nV\u00e2n<\/td>\n		D\u1ea1 v\u00e2ng, s\u1ea3n ph\u1ea9m m\u00e0 ch\u00fang ta s\u1eafp ra m\u1eaft l\u00e0 m\u1ed9t d\u00f2ng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed th\u00f4ng minh, t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 AI c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u1ee9c n\u0103ng nh\u1eb1m gi\u1ea3m t\u1ea3i t\u1ed1i \u0111a vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng kh\u00ed.<\/span>
\nYes, the product we are about to launch is a smart air purifier line, integrated with AI technology that can automatically analyze and adjust functions to minimize electricity usage and optimize air quality.
\nTr\u01b0\u1edbc t\u00ecnh h\u00ecnh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 \u00f4 nhi\u1ec5m ng\u00e0y c\u00e0ng nghi\u00eam tr\u1ecdng, n\u00ean t\u00f4i mong mu\u1ed1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1edbm nh\u1ea5t.<\/span>
\nGiven the increasingly serious situation of climate change and pollution, I hope to get this product to consumers as soon as possible.
\nD\u1ef1 ki\u1ebfn v\u00e0o cu\u1ed1i th\u00e1ng 8 ho\u1eb7c \u0111\u1ea7u th\u00e1ng 9.<\/span>
\nWe are targeting a launch in late August or early September.<\/td>\n<\/tr>\n
President Williams<\/td>\nCu\u1ed1i th\u00e1ng 8 ho\u1eb7c \u0111\u1ea7u th\u00e1ng 9 th\u00ec v\u1eabn \u0111ang trong m\u00f9a n\u00f3ng, c\u00f3 l\u1ebd m\u1ecdi ng\u01b0\u1eddi v\u1eabn c\u00f2n d\u00f9ng \u0111i\u1ec1u h\u00f2a nh\u1ec9?<\/span>
\nLate August or early September is still the hot season, so people are probably still using air conditioners, right?
\nT\u1ea1i sao ch\u00fang ta kh\u00f4ng ra m\u1eaft v\u00e0o kho\u1ea3ng sau th\u00e1ng 10, v\u00ec l\u00fac \u0111\u00f3 \u0111\u00e3 v\u00e0o m\u00f9a thu, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd kh\u00f4ng d\u00f9ng \u0111i\u1ec1u h\u00f2a n\u00ean s\u1ebd r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m s\u1ea1ch kh\u00f4ng kh\u00ed.<\/span>
\nWhy don’t we launch after October? It will be autumn then, and people will use AC less, so it will be necessary to have another device to clean the air.<\/td>\n<\/tr>\n
\n

Sales Dept.
\nD\u0169ng<\/p>\n<\/td>\n

V\u00e2ng, v\u1edbi kinh nghi\u1ec7m c\u1ee7a b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng th\u00ec em nh\u1eadn th\u1ea5y r\u1eb1ng th\u1eddi gian th\u00e1ng 8 v\u00e0 th\u00e1ng 9 l\u00e0 l\u00fac c\u00e1c gia \u0111\u00ecnh th\u01b0\u1eddng ph\u1ea3i t\u1eadp trung ng\u00e2n s\u00e1ch con c\u00e1i \u0111\u1ec3 chu\u1ea9n b\u1ecb cho m\u1ed9t n\u0103m h\u1ecdc m\u1edbi n\u00ean vi\u1ec7c d\u1eddi th\u1eddi gian ra m\u1eaft s\u1ea3n ph\u1ea9m nh\u01b0 anh Williams \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t l\u00e0 r\u1ea5t h\u1ee3p l\u00fd \u1ea1.<\/span>
\nYes, based on the sales department’s experience, August and September are when families usually focus their budget on preparing for their children’s new school year. So, delaying the launch as Mr. Williams suggested is very reasonable.<\/td>\n<\/tr>\n
\n

Marketing Dept.
\nV\u00e2n<\/p>\n<\/td>\n

V\u00e2ng, c\u1ea3m \u01a1n nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p c\u1ee7a hai anh.<\/span>
\nYes, thank you both for your contributions.
\nT\u00f4i xin \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c thuy\u1ebft tr\u00ecnh v\u1ec1 k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m nh\u01b0 sau.<\/span>
\nI would like to continue presenting the product promotion plan as follows.
\nCh\u00fang t\u00f4i d\u1ef1 \u0111\u1ecbnh s\u1ebd tri\u1ec3n khai qu\u1ea3ng b\u00e1 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp, tuy nhi\u00ean s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u00ean YouTube v\u00e0 c\u00e1c trang tin t\u1ee9c \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u00f3i quen c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam hi\u1ec7n nay.<\/span>
\nWe plan to deploy promotion on all online and offline platforms. However, we will focus more on online channels such as social media, YouTube ads, and electronic news sites to better fit the current information consumption and online shopping habits of Vietnamese consumers.
\nB\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang t\u00f4i c\u0169ng s\u1ebd ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c si\u00eau th\u1ecb \u0111i\u1ec7n m\u00e1y \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m.<\/span>
\nIn addition, we will also coordinate with electronics supermarkets to display products and organize experience events.<\/td>\n<\/tr>\n
\n

President Williams<\/p>\n<\/td>\n

T\u00f4i nghe n\u00f3i \u1edf Vi\u1ec7t Nam vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u2013 hay c\u00f2n g\u1ecdi l\u00e0 KOL, \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean ch\u00ednh c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, \u0111\u00fang kh\u00f4ng?<\/span>
\nI heard that in Vietnam, using influencers \u2013 also known as KOLs \u2013 to promote products on their own platforms is also a popular marketing method now, right?<\/td>\n<\/tr>\n
\n

Marketing Dept.
\nV\u00e2n<\/p>\n<\/td>\n

V\u00e2ng, \u0111\u00fang r\u1ed3i \u1ea1. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 l\u1ea7n n\u00e0y.<\/span>
\nYes, that’s correct. That is also one of the marketing channels expected to be used in this promotion program.
\nHi\u1ec7n nay, c\u00f2n xu\u1ea5t hi\u1ec7n th\u00eam thu\u1eadt ng\u1eef l\u00e0 KOC, \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng m\u1ea1i.<\/span>
\nNowadays, there is also the term KOC (Key Opinion Consumer), understood as someone who influences commerce.
\nNgh\u0129a l\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f2n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp kh\u00f4ng ch\u1ec9 cho vi\u1ec7c qu\u1ea3ng b\u00e1 th\u00f4ng tin m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 cho c\u1ea3 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m n\u1eefa anh \u1ea1.<\/span>
\nThis means that some popular figures can directly support not only information promotion but also product sales.
\nLi\u00ean quan \u0111\u1ebfn n\u1ed9i dung n\u00e0y, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u1eabn \u0111ang ph\u1ed1i h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u1ec3 th\u1ed1ng nh\u1ea5t chi ti\u1ebft tri\u1ec3n khai, n\u00ean em xin ph\u00e9p b\u00e1o c\u00e1o trong bu\u1ed5i h\u1ecdp ti\u1ebfp theo \u1ea1.<\/span>
\nRegarding this content, the marketing department is still coordinating with the sales department to finalize implementation details, so I would like to report on this in the next meeting.<\/td>\n<\/tr>\n
\n

President Williams<\/p>\n<\/td>\n

V\u1eady th\u00ec trong bu\u1ed5i h\u1ecdp ti\u1ebfp theo \u0111\u1ec1 ngh\u1ecb ph\u00f2ng Ti\u1ebfp th\u1ecb c\u1eadp nh\u1eadt b\u1ed5 sung th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 chi ph\u00ed v\u00e0 quy m\u00f4 tri\u1ec3n khai n\u1eefa nh\u00e9.<\/span>
\nThen in the next meeting, I request the Marketing Department to update the information, and also provide more details on the cost and scale of implementation.<\/td>\n<\/tr>\n
\n

Marketing Dept.
\nV\u00e2n<\/p>\n<\/td>\n

V\u00e2ng \u1ea1. Xin c\u1ea3m \u01a1n anh Williams v\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c ph\u00f2ng ban \u0111\u00e3 d\u00e0nh th\u1eddi gian cho bu\u1ed5i l\u00e0m vi\u1ec7c, v\u00e0 \u0111\u00f3ng g\u00f3p c\u00e1c \u00fd ki\u1ebfn qu\u00fd b\u00e1u \u1ea1<\/span>.
\nYes. Thank you, Mr. Williams and representatives of the departments, for taking the time for this meeting and contributing valuable opinions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

VOCCABULARY:<\/span><\/strong><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nVietnamese<\/th>\nMeanings<\/th>\n<\/tr>\n
1<\/td>\nchi\u1ebfn l\u01b0\u1ee3c<\/td>\nstrategy<\/td>\n<\/tr>\n
2<\/td>\nqu\u1ea3ng b\u00e1<\/td>\npromote \/ promotion<\/td>\n<\/tr>\n
3<\/td>\nt\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi<\/td>\nintegrate new technology<\/td>\n<\/tr>\n
4<\/td>\nt\u1ed1i \u01b0u h\u00f3a<\/td>\noptimize<\/td>\n<\/tr>\n
5<\/td>\nk\u00eanh ti\u1ebfp th\u1ecb<\/td>\nmarketing channel<\/td>\n<\/tr>\n
6<\/td>\nk\u00eanh b\u00e1n h\u00e0ng<\/td>\nsales channel<\/td>\n<\/tr>\n
7<\/td>\ntr\u01b0ng b\u00e0y<\/td>\ndisplay \/ showcase<\/td>\n<\/tr>\n
8<\/td>\nm\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed<\/td>\nair purifier<\/td>\n<\/tr>\n
9<\/td>\nng\u00e2n s\u00e1ch<\/td>\nbudget<\/td>\n<\/tr>\n
10<\/td>\nthi\u1ebft b\u1ecb<\/td>\ndevice \/ equipment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n